Shopify-linked think tank is the biggest spender on Toronto political ads. What is its goal?

Build Canada’s municipal offshoot has spent estimated $62K on Facebook, Instagram ads since June

28 Sep 2026 • 4 min read

Two ads published by Build Canada - Toronto shown side by side.

Build Canada - Toronto has spent more on Facebook and Instagram ads about Toronto's upcoming municipal elections than any other group. (Build Canada - Toronto/Facebook)

Carly Penrose

Carly is a Toronto-based journalist. She holds a master of journalism from Toronto Metropolitan University. Her work has appeared in the National Post, This Magazine and The Canadian Press.

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Shopify-linked think tank is the biggest spender on Toronto political ads. What is its goal?

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